What Percentage of Income Should Go To Rent?

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Rent is often your largest expense each month. To stay on budget and meet your financial goals, learn what percentage of income should go to rent.

When renting an apartment or house, it’s important to know what percentage of income should go to rent because it’s often your largest monthly expense.

Unfortunately, there is no one-size-fits-all answer that works for everyone. Each person and their financial picture is a little different, so there will be a different answer for everyone.

To start, you’ll need to examine your current financial picture, what your financial goals are, and what options you have available to you for rentals.

Once you have this information, you’ll be able to clearly see what percentage of income you should spend on rent.

The 30 Percent Rule

The 30 percent rule is an attempt at a simple one-size-fits-all strategy for determining how much you should be spending on rent.  It’s helpful in that it gives most people a ballpark number that they can remember, but it falls short in actually achieving the goal of determining for everyone what percentage of your income should be spent on rent.

History of the 30% Rule

The United States National Housing Act of 1937 was established during the New Deal era and was the first step in creating federal public housing subsidies.  The law stated that recipients were eligible for housing subsidies if their income was less than five or six times the amount of rent they owed each month.

By 1969, the program was floundering because it was causing rent rates to escalate to the point where they were no longer affordable.  It was struggling to meet the mission upon which it was created.

In response, the Brooke Amendment to the 1968 Housing and Urban Development Act established a rent threshold of 25 percent of family income.  In other words, a family would be required to pay 25 percent of its income in rent as part of the housing program. 

The threshold had been raised to 30 percent by 1981 and it continues to be the rent standard for many rental housing programs. 

Where the 30 percent Rule Falls Short

This should be obvious, but this rule was created primarily to ensure the housing programs related to the above laws remained solvent. 

It is an attempt at a one-size-fits-all method of determining what percentage of your income should be spent on rent. By adopting a rule like this, you are essentially trading the simplicity of the rule for the freedom to decide what works best for you. 

The 30 percent rule does not consider personal things like your financial goals, what is important to you, your current debt, or your current income. 

To truly determine what percent of income should go to rent, you first need to understand what your current situation is.

Financial Goals

To start, think long and hard about what your financial goals are.  Next, write down your short-term and long-term financial goals.

Short-term goals are goals that you plan to complete in less than a year.  Some examples of short-term goals include paying off a credit card, paying off a car, saving an emergency fund, etc.

Long-term goals are goals that take longer than a year to complete.   Some examples include retirement, getting completely out of debt, funding your child’s college education, starting a business, etc.

Create a Simple, Monthly Household Budget

Once you know what your financial goals are, you need to create a monthly budget

Start off by tracking your expenses for a month to see where you’re currently spending money.

Mindful Spending – What is Most Important to You?

Next, consider what expenses are most important to you.  To determine if an expense if important, consider whether it’s absolutely necessary, whether or not it brings happiness to your life, and whether or not it adheres to your personal values.

Anything that’s not important, consider cutting when you make your budget. 

For example, if you spend $200 per month on cable and internet, but don’t really use the cable programming all that much, consider cutting the cable programming and switching over to a cable alternative or cutting cable altogether. 

For another example, let’s say you are very health conscious and spend a little more than the average family on food because you buy grass-fed and organic food for your family.  This is important to you because it brings happiness to your life and aligns with your personal values.

The 50-30-20 Budgeting Rule

The 50-30-20 budgeting rule is a good check on your budget to ensure that you are saving enough to put yourself in a position to retire one day.  It’s a very basic rule that essentially specifies spending no more than 50% of your budget on needs and 30% on wants, as well as budgeting at least 20% for savings. 

This is another broad-based rule, so it’s not going to be perfect for everyone, but the minimum 20% for savings is common guidance in the financial industry and based on worst-case historical stock market data. 

Using this same data, the 20% savings would allow you to retire comfortably in 41 years (again, assuming worst case historical data).  For more information, please read, “How Much of Your Salary Should You Save?”.

Needs

Needs are those budget items that are required to live.  Some examples include: shelter, food, utilities, transportation (arguably), etc. 

Wants

Wants are those budget items that are not needs, savings, or investments.  Some examples include: entertainment, recreational travel, vacations, boat (unless it’s required to for your income), furniture, etc.

Savings

Savings are the budget items that include your savings accounts, investment accounts, retirement accounts, etc. 

Save an Emergency Fund

An emergency fund is a necessary financial item because none of us has a crystal ball.  You don’t know what the future holds, so you need a pot of money available for those unpredictable financial surprises. 

Emergencies include things like losing your job, having a medical emergency, accidents, etc.  

If you have debt, I recommend saving a small emergency fund (typically $1,000 – $2,000), knocking out the debt as fast as possible, then increasing your emergency fund to 3-6 months of expenses. 

For more information about emergency funds, please read, “Emergency Fund Guide: What, Why, & How Much Money to Save”.

What to Consider When Choosing How Much to Spend on Rent

Larger Rent Payments, Larger Emergency Fund

Something to consider when determining what portion of your income should be earmarked for rent is your emergency fund.  The larger your rent expenses, the more money you’ll ultimately need to save in your emergency fund. 

Financial Goals

Do you have dreams of retiring early? Do you envision an active lifestyle where you’re never really at home?  Do you plan to host parties and events frequently?

Pull out your financial goals and look at your rent through this lens.  Just because you can afford spending up to 30% of your income on rent doesn’t mean you need to. 

If you have dreams of retiring early or don’t have rent as a high priority, consider spending less on rent. 

If having a better place is a top priority and you’re willing to sacrifice other expenses to have a higher rent, consider spending more on rent.

Current Debt

If you have a lot of debt currently, you may not have the income available to spend 30 percent of your income on rent or you may consider spending less than 30 percent on rent to get ahead financially.

As an example, let’s say you take home $3000 per month after taxes.  You have a $600 per month car payment, a $400 per month healthcare payment, $400 per month student loan bill, and a $1000 per month credit card bill.  In this scenario, you are spending $2400 per month ($2000 per month on debt) out of $3000.  This only leaves 20 percent for rent and utilities, so you can only afford 20 percent of your income each month.

High Income or High Earner

If you are a high earner, you should consider spending much less than 30 percent on rent because you can afford to spend less and still live in a great place.  This leaves you with more money to achieve your financial goals in life. 

Family Plans – Children, Pets, etc.

If you are currently married with no children, but have plans to start a family soon, you should consider your future plans in determining what percentage of income should go to rent. 

You can always rent somewhere else cheaper if it comes to it later, but it’s much easier on you and your family if you consider this early on. 

For instance, if utilizing 30 percent of your income for rent will leave little to no room in your budget for childcare and healthcare costs associated with having a family, you may want to consider lowering how much of your income you spend on rent.  As an added bonus, you’ll be able to save or pay down debt with any savings you have from having a lower rent until your family situation changes.

Location

When considering what percentage of income should go to rent, you should consider the location of the rentals. 

If the location of a rental cuts down on other expenses, examine how much money and time it saves and consider that in your decision-making process.

For example, let’s say you have two areas you’re looking at because they are both safe areas, are affordable, and have great schools for your family. 

Of the two areas, one is within walking distance of work and one is an hour away.  In the area closer to work, rents are typically in the $1,500 per month range while the area an hour away has rents that typically run around $1,200 per month. 

The rentals close to work will save you 2 hours each day and $200 per month in gas and car expenses. They also give you an opportunity to work up to 2 more hours of overtime which will lead to an additional $400 – $800 per month

When comparing the two rental areas and taking the whole picture into account, you may decide to spend a little more on rent, knowing that the two averages are very close, that you’ll have the ability to make more (if you execute that option) and that you’ll have a higher quality of life closer to work.

Safety

Wherever you end up renting, you need to feel safe.  This could mean spending a little more on rent each month to live in a better location. 

It’s hard to quantify this part of the decision-making process.  In a nutshell, don’t sacrifice your safety to spend a few less dollars in rent each month.  Safety is one of those needs discussed earlier.  If you need to spend a little more on rent to feel safe, consider taking it from other budget items.

Utilities

When considering what percentage of income you should spend on rent, determine how much the utilities will cost on average.  Make sure to add the utility expenses to your cost per month for rent.

This can make a big difference when comparing rentals and determining how much you can afford. 

For example, let’s say you can afford $1,200 per month on rent.  You find a great rental that charges $900 per month on rent.  It’s an older place, but you don’t mind, so you move in.  You quickly find out that the utilities are easily $400 per month and outside of your budget range. 

As another example, let’s say you have $1,300 per month to spend on rent.  You find two great rentals, one is an older house that costs $900 per month for rent, the other is newer and charges $1,100 per month for rent.  You anticipate that the newer house will make up for the additional rent costs when you factor in utilities.  Just to be safe though, you ask for the utility bills to verify.  To your astonishment, they are comparable on utility costs.  It turns out the older house has had work done to improve the efficiency of the house.  If you had never performed your due diligence, you may have wasted $200 per month. 

Roommates

If you can find roommates or already have roommates lined up, factor this into your decision on how much of your income you can spend on rent.  If you have roommates, you may be able to afford a nicer place to rent.  The caveat is that if you lose a roommate, you’ll need to make up the full rent until you can find a replacement or be prepared to move out. 

Conclusion – What Percentage of Income Should Go To Rent?

The answer is, it depends.  As a simple guide, 30 percent isn’t a terrible place to start as a high end, but it’s really a more complex question and should be treated as such. 

Things to consider include your current financial picture, your financial goals, what budget items are most important to you (i.e. is rent more important than items like entertainment or clothes?), and what rental opportunities are out there. 

Once you’ve factored these into your decision-making process it should become clear what you can spend (i.e. how much is left in the budget) and how much you should spend and still make progress towards your goals. 

What Percentage of Income Do You Spend on Rent?